Building the next generation of brands and the people that lead them
I’m a growth and product strategist with over a decade of experience and a proven track record scaling early-stage DTC Brands.
Why work with me
Growth is about more than scaling ad spend and building funnels. It’s about building marketing strategies that lead to financial outcomes.
This is what I do every day at Common Thread Collective as a Growth Strategist and have a proven track record helping brands scale – profitably.
In my free time, I lend my skills to brands I believe in, and think I can help.
What services do you offer?
Early stage brands need flexible, cost effective support. That’s what I offer. That may look like an on going fractional role, quarterly mentorship or strategic planning, or it might be one off project based audits, thought leadership, or growth strategy recommendations.
Do you run paid ads?
No. While I have many years of paid ad experience, and have run over $100M in ad spend across google, meta, amazon, and other marketing channels, I do not offer media execution as a service.
Would I quit my job to work for someone else?
Probably not. I specifically choose to work at Common Thread Collective rather than going into consulting and fractional work full time.
Why consult on top of a day job?
Honestly because I love what I do, and a lot of early stage brands can’t afford an agency like Common Thread Collective. I offer services for brands I believe in and want to see succeed. It’s fun for me.
Have you Worked at agencies and at a brand?
Yes, I joined Common Thread Collective in October of 2024 after successfully leading Veri to an acquistion by Oura as their Head of Growth. Before that I spent time at another DTC brand after my longest career tenure a Jellyfish – a full service digital agency.
Ready to explore a partnership?
If you want more information, or would like growth support. Please send me an email and we can schedule an exploratory call to see if it’s the right fit!